by Lindsay Brown | Oct 9, 2023 | Technology Marketing
Consumers are becoming more aware of how important data security and privacy is. In today’s digital world, cybersecurity protocols and marketing efforts are becoming critical to stay safe from online threats. Both cybersecurity and marketing are essential for...
by Lindsay Brown | Oct 3, 2023 | Data-Driven Marketing, Digital Marketing
In today’s ever-evolving digital marketing landscape, including the dynamic realm of SEO, businesses are finding their compass for success in the power of analytics. Analytics plays a pivotal role in guiding marketing strategies, including those within the SEO...
by Lindsay Brown | Sep 14, 2023 | Account Based Marketing, Email Marketing
In the ever-evolving landscape of digital marketing, personalization has become the key to reaching and engaging with your target audience effectively. Account-Based Marketing (ABM), a strategic approach that tailors marketing efforts to specific target accounts, has...
by Lindsay Brown | Sep 13, 2023 | Marketing Best Practices, Marketing Strategies, Marketing Tactics
Integrated marketing cashes in on the belief that consistency is key in branding. It’s an approach that leverages all of a business’s resources to maximize the impact of its public outreach, and by extension, its ability to convert leads. Which all sounds very nice....
by Lindsay Brown | Sep 12, 2023 | Video Marketing
Video dominates engagement on social media despite being underutilized. Between 5 and 11 percent of social media content is video. Yet, more than half of users (51 percent) are likely to share videos over other types of content. Most marketers (84 percent) agree that...
