by Lindsay Brown | Apr 12, 2023 | Marketing Budgeting
The Small Business Administration (SBA) in the United States (U.S.) mentioned that the average marketing spending of businesses in 2018 was nearly 8% of their revenue. SBA is an independent agency in the U.S. that aims to support small businesses and entrepreneurs....
by Lindsay Brown | Apr 11, 2023 | Marketing Strategies
Over the last several decades, the world has evolved and progressed in marked ways. Particularly, the world has become more diverse, accepting, and welcoming to people from all walks of life. However, though significant advancements in attitudes and practices have...
by Lindsay Brown | Apr 11, 2023 | Marketing Planning, Marketing Strategies
While closing deals through video calls was a rare practice over the last several decades, today, as work-from-home jobs have become more common, it’s become a normalized part of our evolving world. One field that this is particularly true for is marketing, with...
by Lindsay Brown | Mar 28, 2023 | Career, Digital Marketing
Digital marketing became mainstream over the past decade, and many companies have embraced it. This has created a demand for experienced digital marketers worldwide that job hunters cannot fill because of the current skill gap in the marketplace. The low supply of...
by Lindsay Brown | Mar 24, 2023 | Marketing Best Practices, Marketing Planning, Marketing Strategies, Marketing Tactics
Managing a marketing campaign includes organizing different teams. There are designers, copywriters, SEO specialists, researchers, and others that play their part. Microsoft developed powerful software that helps project managers facilitate their work. It allows you...
