What Do You Need for a Marketing Career?

Marketing is a popular and diverse career option for people from all backgrounds. As the world continues to evolve and customer preferences change, marketing is becoming an increasingly diverse practice. These days, you can build a career in everything from SEO and...

Marketing Planning and Budgeting

Marketing Planning and Budgeting Marketing excellence is not achieved by luck. It is the result of an effective plan, strategy, and timely execution. No question, marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing...

Channel Partner Marketing – 10 Best Practices

Channel Partner Marketing – 10 Best Practices In the not so distant past, marketing of software systems, hardware or IT services by channel partners or value-added resellers (VARs), was secondary in importance to sales and business development. Today, changing market...

Marketing Capital Equipment

Guide to Marketing Capital Equipment Capital equipment is typically defined as an asset with an acquisition cost of at least $5000, but also includes assets that can cost millions of dollars. Capital equipment encompasses thousands of products and industries, from...