by Lindsay Brown | Dec 10, 2020
How to Measure Marketing Results In a recent survey sponsored by Modern Marketing Partners , 21% of construction marketers ranked Measuring Marketing Results as their top priority for 2011, beating all other priorities including Internet and Social Media. Clearly in a...
by Lindsay Brown | Dec 10, 2020
Catalog Marketing Best Practices Despite rumors of it’s demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented...
by Lindsay Brown | Dec 10, 2020
How Brands Can Use Cause Marketing For Results Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Research shows 75% of consumers...
by Lindsay Brown | Dec 10, 2020
Information Technology (IT) Marketing Best Practices In the not so distant past, marketing of software systems, hardware or IT services was secondary in importance to sales and business development. Today, changing market dynamics have forced IT product and service...
by Lindsay Brown | Dec 10, 2020
Startup Marketing Best Practices Guide Today’s tech startup space is a busy and crowded one with statistics showing that a new tech startup is launched every 48 hours in Chicago alone. Extrapolate that statistic nationwide and there is a lot of competition for both...
