by Lindsay Brown | Dec 10, 2020
Glossary of Modern Marketing Definitions With marketing changing more rapidly than ever before, it’s time to re-evaluate the marketing terms and definitions used everyday by practitioners. Which marketing definitions are most relevant in today’s marketing departments...
by Lindsay Brown | Dec 10, 2020
Social Media Marketing: A Beginner’s Guide Social media marketing (SMM) is the use of social media profiles and networks to distribute and share content, information, offers and promotions to market companies, brands, products or services online via the internet...
by Lindsay Brown | Dec 10, 2020
Content Marketing Best Practices Guide Content marketing is possibly the hottest topic in marketing! Why? According to 2016 studies by the Content Marketing Institute and MarketingProfs, 88% of business-to-business (B2B) marketers, and 76% of...
by Lindsay Brown | Dec 10, 2020
Email Marketing Best Practices Guide Email marketing is still one of the leading marketing tactics when it comes to lead generation and results measurement. But like other marketing, email is only effective when executed correctly. To that end, this email marketing...
by Lindsay Brown | Dec 10, 2020
Software Marketing Guide: Tips and Trade Secrets for Success Effective marketing of business software to executive decision makers is increasingly challenging. With broad adoption of software as a service (SaaS), and high valuations for independent software vendors...
