Software Technology Marketing Practice Launched

Naperville, IL—April 13, 2016—Modern Marketing Partners, a leading full-service, business-to-business marketing agency based in the Chicago region, has launched a software technology marketing practice to provide category expertise and complete marketing services to software publishers, channel partners, IT service firms, cloud and mobile solution providers, and related technology brands.

Modern Marketing Partners (MMP) has extensive experience managing marketing for regional, national and global software technology brands including Acumatica ERP and construction software, Sage Intacct accounting software, Wex Health (benefits software), Nexonia expense software, Business Objects (SAP), AWS, Microsoft (Azure and other brands), Eaglesoft (practice management software), Business Software Education Center, and others.

Recently, MMP implemented a comprehensive digital marketing program for Wex Health, the leading employee healthcare benefits software. The ongoing initiative includes blogging and content marketing, publicity, events, search engine optimization, social media marketing, and more. The program has achieved triple-digit increases in website traffic, thousands of lead registrations, and national publicity placements.

“Software technology is changing rapidly, and requires very specialized marketing to maximize success,” explains Neil M. Brown, Chief Marketing Officer. “Modern Marketing Partners is committed to the category, and seeks to develop our practice with forward-thinking brands.”

Modern Marketing Partners offers a no-obligation marketing consultation to qualified clients. For more information, contact Neil Brown at 630-868-5061, or visit our software marketing practice page.