by Lindsay Brown | Apr 5, 2017 | Email Marketing
Our last blog discussed forming email strategy goals and a target audience. Here, we’ll re-visit 5 of our best practices from 2014, because the same ideas ring true today: (1) strategic subject lines, (2) avoiding spam filters, (3) calls-to-action, (4)...
by Lindsay Brown | Aug 18, 2016 | Content Marketing, Inbound Marketing, Marketing Best Practices
According to a recent study, blogging is used by 81% of business marketers, and 77% of consumer marketers (Source: Content Marketing Institute). No question, Blogging is now a proven marketing tactic for most marketing scenarios. Why? Because effective blogging can...
by Lindsay Brown | Jun 2, 2016 | Content Marketing, Marketing Best Practices, Marketing Case Studies, Software Marketing
During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place...
by Lindsay Brown | Apr 10, 2014 | Search Engine Optimization (SEO)
Link building, along with guest blogging, have been at the top of strategies deemed questionable since the releases of Google Panda, Penguin, and Hummingbird. However, is link building dead? What is link earning? How can all of this improve your content strategy?...
by Lindsay Brown | Feb 11, 2014 | Email Marketing, Marketing Best Practices
Email marketing, proves time and time again to be one of the most effective avenues in digital marketing. We gathered information from industry experts in email marketing to bring you the following 2014 Email Marketing Facts, Figures, Statistics, and Best Practices. A...