by Lindsay Brown | Aug 1, 2018 | Uncategorized
Nonprofit marketing in the U.S. today must contend with stock market results, government reform initiatives, and an uncertain political environment. This makes nonprofit financial performance a strong indicator of an organization’s impact and sustainability throughout...
by Lindsay Brown | Nov 9, 2017 | B2B Marketing, Cause Marketing, Inbound Marketing
The millennials are growing up, and as they do so, they move to more prominent, decision making roles. Take company B2B buying committees, for example. 82% now include at least one millennial employee. Considering the majority of buying teams now have some millennials...
by Lindsay Brown | Dec 5, 2016 | Cause Marketing, Social Media
Jeep just wrapped up its Movember promotion. The promotion uniquely accomplished both social media and cause marketing. This is because fans could only enter on Twitter or Instagram using designated hashtags. Further, the movement was meant to spread awareness on...
by Lindsay Brown | Feb 19, 2016 | Cause Marketing
Bell is a Canadian telecom company that launched a successful mental health campaign in 2010. The initiative is called Let’s Talk and aims to ‘end the stigma’ of mental illness. Since its inception, the program has donated over $100 million to mental health...
by Lindsay Brown | Jun 3, 2013 | Cause Marketing, Infographic
In our last blog post we shared 6 tips for effective cause marketing. Is there a business case to be made for such efforts? 278 million Americans want to know what a company is doing to benefit a cause. The following infographic shares the types of cause marketing,...
