by Lindsay Brown | Nov 6, 2012 | B2B Marketing, Content Marketing
The results are in! The Content Marketing Institute (CMI) and MarketingProfs have published the third annual B2B Content Marketing Benchmarks, Budgets, and Trends – North America and an overwhelming 91% of B2B Marketers are using content marketing! Below we will share...
by Lindsay Brown | Nov 5, 2012 | B2B Marketing, Content Marketing, Marketing Measurement
How can you measure content marketing? A new eBook entitled, “A Field Guide to the Four Types of Content Marketing Metrics” is now available from the Content Marketing Institute and Convince&Convert. It is all too common that content marketers believe...
by Lindsay Brown | Nov 3, 2012 | Content Marketing, Marketing Definitions, Marketing Strategies
Content marketing is a critical element to marketing firms. There is a lot of hype around the subject, and also varying definitions. This post will share some content marketing definitions from around the web. Then, we will provide 5 content marketing tips and 7...
by Lindsay Brown | Oct 26, 2012 | Content Marketing
Despite the numerous benefits of blogging, the daunting task of creating and managing a blog can be a deterrent. However, blogging can be manageable and extremely effective! This is the second part in a two part series on blogging for success. If you are new to...
