by Lindsay Brown | Jul 25, 2024 | Content Marketing, Customer Experience
CRM-driven content marketing has become indispensable for reaching and engaging customers effectively. Businesses can create more personalized and impactful marketing strategies by tailoring content to customer journeys. This approach enhances customer experience and...
by Lindsay Brown | Jul 15, 2024 | Social Media, Video Marketing
Studies show that people engage much more actively with videos than any other type of social media post. On Facebook, video posts get shared 10 times more often than any other kind of content. That’s a MASSIVE difference and one that social media marketers need to be...
by Lindsay Brown | May 13, 2024 | Content Marketing, Marketing Best Practices
Running a link-building campaign may often be challenging, especially when crafting new content. But what if you don’t actually need to do this to get good links from authoritative websites? That’s possible with niche edits, which require minimal effort but yield...
by Lindsay Brown | Feb 27, 2024 | Construction Marketing, Content Marketing
Reputation reigns supreme in the cutthroat world of contracting. But how do you stand out in a sea of qualified professionals? The answer lies not in wielding the heaviest hammer, but in crafting the most trusted voice. Building trust and authority is the cornerstone...
by Lindsay Brown | Nov 8, 2023 | Content Marketing, Search Engine Optimization (SEO)
Experienced marketing professionals are likely to tell their clients that there’s more to an effective marketing campaign than simply creating ads and posting them to the most popular social media platforms. Content that’s poorly designed, difficult to...
