by Lindsay Brown | Feb 27, 2024 | Construction Marketing, Content Marketing
Reputation reigns supreme in the cutthroat world of contracting. But how do you stand out in a sea of qualified professionals? The answer lies not in wielding the heaviest hammer, but in crafting the most trusted voice. Building trust and authority is the cornerstone...
by Lindsay Brown | Nov 8, 2023 | Content Marketing, Search Engine Optimization (SEO)
Experienced marketing professionals are likely to tell their clients that there’s more to an effective marketing campaign than simply creating ads and posting them to the most popular social media platforms. Content that’s poorly designed, difficult to...
by Lindsay Brown | Oct 19, 2023 | Social Media
Social media has become a powerhouse for content sharing, creating an environment where multimedia elements reign supreme. Among these, audio content, often overlooked, carries a unique potency, offering audiences intimate and direct engagement. However, sharing...
by Lindsay Brown | Sep 13, 2023 | Career
Some university programs and classes pretty much sell themselves. Others can require a bit more effort to fill, whether due to high competition with other universities, filling a more specialized need, or simply being a bit less glamorous than other programs and...
by Lindsay Brown | Sep 12, 2023 | Video Marketing
Video dominates engagement on social media despite being underutilized. Between 5 and 11 percent of social media content is video. Yet, more than half of users (51 percent) are likely to share videos over other types of content. Most marketers (84 percent) agree that...
