by Lindsay Brown | Oct 19, 2023 | Social Media
Social media has become a powerhouse for content sharing, creating an environment where multimedia elements reign supreme. Among these, audio content, often overlooked, carries a unique potency, offering audiences intimate and direct engagement. However, sharing...
by Lindsay Brown | Sep 13, 2023 | Career
Some university programs and classes pretty much sell themselves. Others can require a bit more effort to fill, whether due to high competition with other universities, filling a more specialized need, or simply being a bit less glamorous than other programs and...
by Lindsay Brown | Sep 12, 2023 | Video Marketing
Video dominates engagement on social media despite being underutilized. Between 5 and 11 percent of social media content is video. Yet, more than half of users (51 percent) are likely to share videos over other types of content. Most marketers (84 percent) agree that...
by Lindsay Brown | Aug 29, 2023 | Data-Driven Marketing, Marketing Strategies, Social Media
As the internet continues to play an increasingly significant and important role in our lives, marketing tactics are evolving to keep up with this change. Particularly, taking advantage of consumer-related data has become easier as a result of this increased...
by Lindsay Brown | Jul 6, 2023 | Content Marketing
Businesses today operate in highly competitive environments where standing out from the crowd is crucial. One effective strategy to differentiate yourself is leveraging content marketing. Creating valuable and relevant content enables you to attract and retain target...
