by Lindsay Brown | Feb 26, 2025 | Analytics, Customer Experience
Understanding customer behavior is key to successful marketing. Businesses that know how users interact with their products can make smarter decisions. Product analytics provides deep insights into customer journeys, pain points, and preferences. By using data,...
by Lindsay Brown | Dec 18, 2024 | Customer Experience
People are very good at knowing when they’re having a good time or when they like something, but they’re not necessarily great at verbalizing this sentiment. For instance, they may know they dislike your app or website, but they may not understand why. Maybe...
by Lindsay Brown | Nov 14, 2024 | Marketing Strategies
Pepsi Co’s former CEO Indra Nooyi explains business in simple terms. “The basics of business is to stay as close as possible to your customers. Understand their behavior, their preferences. Their purchasing patterns.” What is buyer behavior? Simply put, buyer behavior...
by Lindsay Brown | Aug 6, 2024 | Artificial Intelligence
Artificial intelligence is changing the way businesses engage with their customers. AI leverages big data to offer tools for enhanced customization and predictive analysis, delivering unique experiences that meet each customer’s needs. A new technological...
by Lindsay Brown | Nov 6, 2023 | Customer Experience
In the competitive business world, B2B companies recognize the significance of customer education. It is vital to ensure customers make the most of their products and services, fostering satisfaction and loyalty. An essential component of B2B customer education is...
