by Lindsay Brown | Nov 14, 2018 | Digital Marketing, Marketing Best Practices, Marketing Strategies, Personalized Marketing, Sales Initiatives
Two main points from our last blog, lead us into our current discussion on personalization. 1. Personalization is about tailoring your marketing tactics to deliver the most relevant product, service and experience to the right customer segment at the right time. And...
by Lindsay Brown | Nov 12, 2018 | Content Marketing, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Personalized Marketing
Personalization in marketing means taking customer segmentation to the next level. It requires tailoring your marketing tactics to deliver the most relevant product, service or experience to the right customer segment at the right time, based on your knowledge of that...
by Lindsay Brown | Nov 1, 2018 | Branding, Ecommerce, Marketing Best Practices, Marketing Tactics, Packaging, Personalized Marketing
Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal with sustainability and the shifting demands of ecommerce. Packaging must bridge the crucial connection between consumer trends,...
by Lindsay Brown | Oct 26, 2018 | Digital Marketing, Marketing Best Practices, Mobile Marketing
Creating the ultimate customer experience today requires a whole organization approach. As it should, and it requires you to expand your thinking to encompass the entire experience. Meaning you care about what happens to or with a customer before, during and after...
by Lindsay Brown | Oct 4, 2018 | Branding, Customer Experience, Digital Marketing, Marketing Best Practices, Social Media
In our previous blog, we discussed the necessary integration of systems to deliver real-time, meaningful customer interactions. Organizations seem to understand the importance of gathering and utilizing data to help create a seamless customer journey, but are...
