by Lindsay Brown | Nov 8, 2019 | Digital Marketing Transformation, Marketing Best Practices, Marketing Definitions
Digital Marketing Transformation or DMT is a hot topic as marketing evolves from traditional strategy and tactics, to digital marketing that can be tested, measured, optimized and reported with new tools and technologies. To help understand DMT better, the experts...
by Lindsay Brown | Oct 18, 2019 | B2B Marketing, Influencer Marketing, Social Media
You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer look? What is TikTok? TikTok has been around since 2016. It is a free social media app that allows...
by Lindsay Brown | Oct 2, 2019 | Business Intelligence, Digital Marketing, Digital Marketing Transformation, MarTech
No longer can marketers simply rely on the “Four P’s”. Today’s marketers need to see the big picture. This is why more and more marketers are prioritizing business intelligence initiatives to better understand their customers, measure results, and optimize...
by Lindsay Brown | Aug 18, 2019 | Digital Marketing, Digital Marketing Transformation, Marketing Best Practices, MarTech
Before delving into the relatively new topic of Digital Marketing Transformation, please consider its predecessor, Digital Transformation, a trend that has, and is taking corporate America by storm! Digital Transformation is often referred to as the use or adoption of...
by Lindsay Brown | Mar 5, 2019 | Digital Marketing, Marketing Best Practices, Social Media
The digital revolution is upon us, impacting marketing at every turn in the road. New technologies from smartphones to digital assistants are constantly shaping new digital strategies like conversational experiences and voice search SEO. And as consumers’...
