by Lindsay Brown | Oct 19, 2023 | Social Media
Social media has become a powerhouse for content sharing, creating an environment where multimedia elements reign supreme. Among these, audio content, often overlooked, carries a unique potency, offering audiences intimate and direct engagement. However, sharing...
by Lindsay Brown | Oct 3, 2023 | Data-Driven Marketing, Digital Marketing
In today’s ever-evolving digital marketing landscape, including the dynamic realm of SEO, businesses are finding their compass for success in the power of analytics. Analytics plays a pivotal role in guiding marketing strategies, including those within the SEO...
by Lindsay Brown | Sep 13, 2023 | Career
Some university programs and classes pretty much sell themselves. Others can require a bit more effort to fill, whether due to high competition with other universities, filling a more specialized need, or simply being a bit less glamorous than other programs and...
by Lindsay Brown | Sep 12, 2023 | Video Marketing
Video dominates engagement on social media despite being underutilized. Between 5 and 11 percent of social media content is video. Yet, more than half of users (51 percent) are likely to share videos over other types of content. Most marketers (84 percent) agree that...
by Lindsay Brown | Aug 4, 2023 | Digital Marketing
With billions of people browsing the internet daily, every business has a chance to stand out online. All it takes is for people to look for something you offer, and you’re in a position to provide it to them. However, not all businesses are getting the attention...
