by Lindsay Brown | Apr 5, 2017 | Email Marketing
Our last blog discussed forming email strategy goals and a target audience. Here, we’ll re-visit 5 of our best practices from 2014, because the same ideas ring true today: (1) strategic subject lines, (2) avoiding spam filters, (3) calls-to-action, (4)...
by Lindsay Brown | Jan 4, 2017 | Ecommerce
The focus of ecommerce lately has had one overarching trend: improving the customer experience. And it’s for good reason; by 2020, customer experience will overtake price as the main product differentiator. From better mobile capabilities, to unique unboxing...
by Lindsay Brown | May 4, 2015 | B2B Marketing, Ecommerce
Amazon Business, a new online marketplace focused specifically on business-to-business (B2B) ecommerce, was recently launched. This new marketplace will serve as a connection between businesses and suppliers. Amazon Business Benefits In a statement released by the...
by Lindsay Brown | Mar 4, 2015 | WooCommerce, WordPress
Product shipping classes are a great way to group similar products for shipping. For example, if your store sells a couple of very large, bulky items you may want to put them in their own shipping class with their own unique shipping cost. Grouping these products...
by Lindsay Brown | Feb 3, 2015 | Ecommerce, WooCommerce, WordPress
In WooCommerce you can define shipping flat rates per item, per shipping class, or even per order. We will cover those and some additional options below. WooCommerce Flat Rate Shipping – Getting Started Based on your needs you may want to set a flat rate...
