by Lindsay Brown | Dec 3, 2019 | Event Marketing, Infographic, Webcast Marketing
Have you noticed that everyone, every competitor, every business-to-business brand is doing webcasts or webinars? Webcasts must be the “killer marketing app”, but then you produce a webcast and 5 people register for it, and 2 show up. Ok, perhaps some exaggeration,...
by Lindsay Brown | Nov 27, 2019 | Event Marketing, Trade Show Marketing, Trade Shows
Before we get to that checklist, please consider some well-known event marketing truths. First, trade shows and live events are still very important in many industries including technology, healthcare, construction, and markets that require continuing education....
by Lindsay Brown | Jul 25, 2013 | B2B Marketing, Trade Shows
In part 1 of our trade show marketing blog, we discussed the details of planning a for a trade show. Planning is one of the most important parts of any business activity, with no exception to large trade shows, as it gives you a strategy and a guide to work around. In...
by Lindsay Brown | Jul 9, 2013 | B2B Marketing, Trade Shows
In our three-part trade show marketing series, we will cover before, during, and after a trade show (planning, at-the show, and results measurement). No question trade shows are one of marketing’s biggest budget line items including exhibit construction, storage,...
by Lindsay Brown | Jan 30, 2013 | B2B Marketing, Marketing Best Practices
Virtual events, including webcasts are gaining popularity due to cost efficiencies and lead generation. Whether webcasts, webinars, web conferences, or virtual trade shows, managing virtual events requires both careful planning and ongoing execution. Below we will...
