by Lindsay Brown | Apr 7, 2014 | Content Marketing, Inbound Marketing, Infographic
How can you plan your Business to Content Marketing in 2014? Through a recent survey by the Content Marketing Institute and MarketingProfs, this information provides guidelines and benchmarking information for content marketing strategy in 2014. What did the survey...
by Lindsay Brown | Feb 12, 2014 | Content Marketing
Content marketing is one of the most popular topics in marketing today. But with everyone jumping on the bandwagon, what content is effective? Valuable? Lead generating? To that end, following are 7 Steps, Tips and Strategies for effective content marketing. We share...
by Lindsay Brown | Jan 1, 2014 | B2B Marketing, Marketing Best Practices
It’s the month of predictions for next year, and this is an important one for B2B Chief Marketing Officers (CMO’s). International Data Corporate (IDC), offered their prediction regarding what Business-to-Business Chief Marketing Officers (CMO’s) can expect for...
by Lindsay Brown | Dec 26, 2013 | Social Media
One of the most important aspects to any campaign is its ability to remain topical and competitive on social media. In respect to this, we at Modern Marketing University would like to invite you to connect with us on our newly improved LinkedIn Group. We post...
by Lindsay Brown | Aug 13, 2013 | Inbound Marketing
Inbound marketing, one of the top marketing buzzwords emerging over the past of couple of years, will be used by 58% of companies this year. In addition, 48% of marketers plan to increase their inbound marketing spend in 2013 (Hubspot). For the old-school marketer or...
