by Lindsay Brown | Jul 30, 2012 | Channel Partner Marketing, Information Technology Marketing, Marketing Case Studies
IT Resellers and value-added resellers (VARs) are more focused on marketing than ever before. Why? Because the modern marketing mix is proving to deliver dramatic and yes, measurable results. This blog is a marketing case study that will show you how a leading IT...
by Lindsay Brown | Mar 16, 2012 | Search Engine Optimization (SEO)
Achieving top position for keywords in search engine results pages (SERPs) is becoming one of the highest priorities of marketers. Why? Because studies* show that only the top few search result positions drive click-through, website traffic, registrations, and other...
by Lindsay Brown | Jan 22, 2012 | Infographic
What is Modern Marketing? Glad you asked. To provide some context, let’s go down memory lane. The internet launched circa 1995. Prior to that, advertising was the lead marketing strategy and tactic. In 1960, marketing professor and author E. Jerome McCarthy...
