by Lindsay Brown | May 8, 2013 | Advertising, Infographic, Marketing Strategies, PPC Advertising
You are more likely to die in a plane crash or win the lottery than click on a banner ad. You may have heard these statistics being discussed around the web, see more here. So, is native advertising any more effective? Lately there has been a lot of excitement...
by Lindsay Brown | Feb 13, 2013 | B2B Marketing, Holiday Marketing, Infographic
Valentine’s day is a cash cow for the greeting card, flower, candy, jewelry, and the retail gift industry. The average annual Valentine’s Day spending is $13.19 billion, with over 180 million Valentine’s Day cards exchanged annually, and 196 million roses produced for...
by Lindsay Brown | Feb 7, 2013 | B2B Marketing, Capital Equipment Marketing, Infographic, Marketing Best Practices
This blog will share a capital equipment marketing infographic that visually represents capital equipment expenditures in the U.S., top capital equipment categories, marketing spend by top capital equipment categories, and a marketing checklist. In our last blog post,...
by Lindsay Brown | Feb 6, 2013 | B2B Marketing, Capital Equipment Marketing, Marketing Best Practices, Marketing Checklist
How do you most effectively market capital equipment? Following is a checklist of the top 10 marketing best practices for capital equipment, followed best practices detail. Related content in our capital equipment marketing best practices series includes a Guide to...
by Lindsay Brown | Oct 5, 2012 | Inbound Marketing, Infographic, Marketing Best Practices
Inbound Marketing is hugely popular thanks to the tireless efforts of marketing automation software publishers including Hubspot, Marketo, Eloqua and Pardot, each with a different spin on what constitutes effective Inbound Marketing. Still, each of these sources is...
