by Lindsay Brown | Dec 13, 2016 | Trade Shows
Follow up after a trade show is just as crucial as your actions during the trade show. Our friends at Nimlok describe 7 important tips for trade show follow up below (original article here). Respond with a Follow Up within 24 to 48 Hours The absolute best tip for...
by Lindsay Brown | Jun 17, 2016 | Content Marketing, Inbound Marketing, Thought Leadership Marketing
Thought leadership as a marketing discipline has been around for several decades. Some credit large consulting firms that published research (e.g. The McKinsey Quarterly, Deloitte Review). Defined as positioning a company or individual as an expert through current,...
by Lindsay Brown | Jun 3, 2016 | B2B Marketing, Content Marketing, Software Marketing
Software marketing is a special beast to conquer. With so many companies attempting to gain some market share, it is not easy to grab a footing. Moreover, customers are becoming exhausted by many marketing tactics. Following are 3 major challenges of software...
by Lindsay Brown | Jul 25, 2014 | B2B Marketing
As a Business to Business (B2B) Marketer, your leads and achievements are your lifeblood. But what does it take to become an indispensable marketing professional? Learn how to not only keep your job, but provide the best turnaround to your company with these five...
by Lindsay Brown | Apr 22, 2014 | Lead Generation
When developing a lead generation strategy, many factors go into leads. One of the most important considerations in both website development and lead generation is the creation of landing pages that are both SEO friendly and will motivate visitors to act. How can...
