by Lindsay Brown | Dec 23, 2024 | Artificial Intelligence
Traditional marketing as we knew it was being turned on its head. Long gone are the days of appealing to consumers with only flashy slogans and highly visible advertising. Customers need personalization, immediate responses, and campaigns that truly speak to what they...
by Lindsay Brown | May 25, 2018 | Marketing Planning, Technology Marketing
So many of our everyday marketing decisions are driven by data. Companies have caught on to the importance of gathering data, and do so now from across multiple platforms. In fact, so much data is being collected these days that by 2020 it will have quadrupled what...
