by Lindsay Brown | May 23, 2018 | Social Media
In a recent blog post regarding social media we mentioned the importance of being positive and not complaining when posting on social media. That is because social media continues to grow in use, and more and more people have access to a large audience to voice their...
by Lindsay Brown | Feb 27, 2018 | Market Research
Market research is important. There’s no way to get around it. Whether you’re in start-up mode or an established company, it provides an important foundation for your marketing decision-making. It helps you learn about your market, potential customers, and the...
by Lindsay Brown | Dec 5, 2014 | Market Research
Market research is the systematic process of data gathering and analysis to gain more information about customers and market competition. The information is then used to plan campaign strategies, improve current products, or diversify products within the brand. Below...
by Lindsay Brown | Apr 17, 2013 | Inbound Marketing, Marketing Strategies
“A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motiveate his/her buyer behavior” (MLT...
by Lindsay Brown | Nov 20, 2012 | Marketing Best Practices, Marketing Planning
Market research is the systematic process of data gathering and analysis to gain more information about customers and market competition. The information is then used to plan campaign strategies, improve current products, or diversify products within the brand. ...
