by Lindsay Brown | Dec 26, 2012 | Marketing Best Practices, Marketing Planning, Marketing Strategies
Many so-called traditional marketing tactics like advertising, trade shows and print literature are huge cost-drivers in the marketing budget. Good news is that many of these often cost-prohibitive tactics can be reduced and replaced with more cost-efficient...
by Lindsay Brown | May 24, 2012 | Marketing Best Practices, Marketing Budgeting, Marketing Planning, Marketing Strategies
A very important aspect of marketing planning, whether tactical, project or strategic, is the budgeting of marketing expenditures. Inevitably, marketers must get approval for marketing budgets from executive management. There are 3 types of marketing budgets....
by Lindsay Brown | May 10, 2012 | Marketing Best Practices, Marketing Budgeting, Marketing Checklist, Marketing Planning
Part 3 in our marketing planning series details a marketing planning checklist, a useful tool to identify a broad range of marketing strategies and tactics used in typical marketing plans. Our Marketing Planning Series includes: 1) Marketing Planning Best Practices,...
