by Lindsay Brown | Oct 19, 2022 | Marketing Strategies
No business can function without an effective marketing strategy. Having a great product or service is an important first step in building a business, but if no one knows the product exists, a company will never be very successful. Marketing is the engine behind...
by Lindsay Brown | Feb 23, 2022 | Branding, Marketing Strategies
There’s a lot that goes on in the human brain when we decide to buy a product. Although not many marketers are psychologists, having a basic understanding of the science of psychology and its uses in marketing can be very helpful. Here’s how psychology can help you...