by Lindsay Brown | May 25, 2023 | Marketing Strategies
As a small business owner, you have to set your goals and budget before deciding on your business. You need some ironclad business plans that include all your financial expenses and a marketing plan. If you own a small business, you might know the challenges of...
by Lindsay Brown | May 24, 2023 | Demand Generation
Multichannel marketing is a brand’s ability to connect, convert, and service its customers and leads across these channels. It gives the customer absolute freedom in interacting with the brand. I can buy from the brand’s physical store, request a return on Facebook,...
by Lindsay Brown | May 3, 2023 | Marketing Strategies, Marketing Tactics
Marketing funnels are an essential component of any successful marketing campaign. A marketing funnel is a series of steps that a potential customer goes through before making a purchase decision. Understanding the different stages of the funnel is critical in...
by Lindsay Brown | Apr 20, 2023 | Marketing Strategies
A website is vital for businesses today. If you’re an entrepreneur, you’re more likely to become successful when you have a business website that captures the attention of internet users. There are several factors that your website must have to make...
by Lindsay Brown | Apr 11, 2023 | Marketing Strategies
Over the last several decades, the world has evolved and progressed in marked ways. Particularly, the world has become more diverse, accepting, and welcoming to people from all walks of life. However, though significant advancements in attitudes and practices have...
