by Lindsay Brown | Nov 14, 2024 | Marketing Strategies
Pepsi Co’s former CEO Indra Nooyi explains business in simple terms. “The basics of business is to stay as close as possible to your customers. Understand their behavior, their preferences. Their purchasing patterns.” What is buyer behavior? Simply put, buyer behavior...
by Lindsay Brown | Nov 8, 2024 | Marketing Best Practices, Marketing Planning, Marketing Strategies
After getting a client for your agency, onboarding them accordingly is often the next step. You’ll go over what the clients themselves will expect during their partnership with you and how each of their needs will be met. On top of that, the onboarding process...
by Lindsay Brown | Aug 13, 2024 | Advertising, Content Marketing
Social work is a vital profession that plays a crucial role in supporting individuals, families, and communities in need. Whether it is mental health social work, food kitchens, or child protection, social workers are dedicated to promoting social change, empowering...
by Lindsay Brown | Jul 26, 2024 | LinkedIn Marketing
Whether you are introverted or extroverted, reaching out to strangers is always unnerving. The anticipation of whether they will reply, combined with the fear of rejection, always leaves nerves on the highest level. These feelings can be similar if you are cold...
by Lindsay Brown | Apr 5, 2024 | Marketing Planning, Marketing Strategies, Marketing Tactics
Digital competition has become a prominent thing, and its effect on the medical profession is no exception. Patients are increasingly relying on online searches to find suitable dental practitioners. Many have also stopped solely depending on word-of-mouth referrals....
