by Lindsay Brown | Aug 13, 2013 | Inbound Marketing
Inbound marketing, one of the top marketing buzzwords emerging over the past of couple of years, will be used by 58% of companies this year. In addition, 48% of marketers plan to increase their inbound marketing spend in 2013 (Hubspot). For the old-school marketer or...
by Lindsay Brown | Jun 17, 2013 | B2B Marketing
Emotional marketing moves beyond rational marketing that focuses just on product attributes, to emotional marketing that focuses on capturing share of heart with products that connect on a deep personal and emotional level with customers (B2Bwhiteboard). Emotional...
by Lindsay Brown | Jun 11, 2013 | MMP News
Modern marketing is an evolved mix of strategic marketing, traditional marketing, internet and new media, and better results measurement. Modern marketing is more effective. More cost efficient. More measurable. More targeted. More social and mobile. Is your marketing...
by Lindsay Brown | May 27, 2013 | Cause Marketing, Public Relations, Social Media, White Papers
Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Research shows 75% of consumers believe companies should support charities and...
by Lindsay Brown | Feb 9, 2013 | B2B Marketing, Capital Equipment Marketing
Because of the high costs involved, the capital equipment purchasing process is complex for 4 reasons: the number and type of decision makers, the need to carefully evaluate and compare multiple options using financial analysis, the economic environment, and changing...
