by Lindsay Brown | Feb 8, 2013 | B2B Marketing, Capital Equipment Marketing, Marketing Strategies
There are at least three (3) factors that can have profound implications for downstream marketing. First, reputation is critical. Second, the number of customers is limited. Third, many capital equipment brands tend to be so technical, that engineering involvement and...
by Lindsay Brown | Dec 6, 2012 | B2B Marketing, Marketing Measurement
Frequently called marketing metrics, depending on the scale of your company or program, measuring marketing results can range from simple to a variety of complex methods and approaches. In fact, some of the traditional methods of measuring results are still some of...
by Lindsay Brown | Oct 25, 2012 | Content Marketing
The term blog comes from the combination of the terms, web and log. A blog is defined as a website containing articles, referred to as “blog posts” or blogs”, that highlight subject matter expertise, industry news, or any relevant information to the audience you are...
by Lindsay Brown | Aug 29, 2012 | Marketing Best Practices, Social Media
Basic Best Practices for Building Out Your Facebook Business Page Let’s put it this way, if your company isn’t on Facebook, it’s harder for your products and services to be found. Face it – as much as you may want to resist Facebook as a social...
by Lindsay Brown | Aug 7, 2012 | MMP News
A new e-newsletter focused on the latest and greatest marketing strategies and techniques is available from Modern Marketing University (MMU), the training and marketing thought leadership affiliate of Modern Marketing Partners. This e-newsletter is available to...
