by Lindsay Brown | Dec 8, 2012 | Marketing Measurement
With marketing increasingly moving toward Internet programs, it’s no surprise that the Internet will offer many of the tools for results measurement. Below we will identify Internet measures including website statistics, Urchin Tracking Modules or UTMs, and other...
by Lindsay Brown | Dec 6, 2012 | B2B Marketing, Marketing Measurement
Frequently called marketing metrics, depending on the scale of your company or program, measuring marketing results can range from simple to a variety of complex methods and approaches. In fact, some of the traditional methods of measuring results are still some of...
