by Lindsay Brown | Mar 2, 2012 | Marketing Strategies
No question, modern marketing is a new twist on Integrated Marketing Communications or IMC! And why not? IMC was invented over 20 years ago, before the Internet! With modern marketing comes a necessary need to redefine IMC into modern integrated marketing...
by Lindsay Brown | Feb 9, 2012 | Marketing Best Practices, Marketing Strategies
Ok, so modern marketing is very different than marketing 20 years ago. 10 years ago. Even 5 years ago. The Four P’s are celebrating a 50 year anniversary. Without an update? Advertising is no longer the epicenter of marketing. It has been replaced by the...
by Lindsay Brown | Jan 22, 2012 | Infographic
What is Modern Marketing? Glad you asked. To provide some context, let’s go down memory lane. The internet launched circa 1995. Prior to that, advertising was the lead marketing strategy and tactic. In 1960, marketing professor and author E. Jerome McCarthy...
by Lindsay Brown | Dec 31, 2011 | MMP News
Marketing has changed dramatically, and for the better. Modern Marketing University (MMU) is the training and thought leadership initiative of Modern Marketing Partners, an exciting, new marketing agency that is pioneering, well, modern marketing. The Modern Marketing...
