by Lindsay Brown | May 2, 2024 | Advertising
The long-standing foundation of digital advertising that is paid search keeps changing and provides new ways for companies to successfully contact their target market. But in this field, certain tactics are overlooked. In 2024, some disregarded strategies might hold...
by Lindsay Brown | Mar 16, 2023 | PPC Advertising, Search Engine Optimization (SEO)
Proxies are rapidly becoming a key part of successful Search Engine Optimisation and Pay Per Click advertising campaigns. Datacenter proxies are servers equipped with specialized IP addresses that provide users with anonymous internet access, offering advantages in...
by Lindsay Brown | Mar 1, 2023 | Advertising
According to 79% of marketers, pay-per-click (PPC) advertising benefits their business. PPC advertising is crucial in digital marketing because it increases brand visibility, improves website traffic, generates leads and sales, and provides a high return on...
by Lindsay Brown | May 11, 2018 | PPC Advertising
Let’s take a few minutes and have quick refresher lesson on paid advertisement. Many organizations, probably including you, are using paid search, also known as pay per click (PPC), to get visitors to click through to your site vs. just finding you through SEO. In...
by Lindsay Brown | Nov 1, 2013 | PPC Advertising, Search Engine Optimization (SEO)
The beauty of paid search, or PPC (i.e. Google AdWords) is that when developing a list of keywords for your campaigns, it forces you to rack your brain & use keyword tools to find everything and anything relevant that could potentially pull your ad up in search....
