by Lindsay Brown | Sep 25, 2013 | PPC Advertising
Google announced a big update for advertisers this week via email. Starting Monday, September 30th, Google will begin replacing their Google Certification Program with Google Partners, which according to Google, will include improvements that make it easier and more...
by Lindsay Brown | Apr 3, 2013 | Marketing Best Practices, Marketing Strategies, PPC Advertising
In our three-part Paid Search Series, we have shared a variety of tips for winning the search war, including details on both paid search, or PPC, and organic search. Part one covered some the basics of PPC including keywords, placements, and rankings. Part two...
by Lindsay Brown | Mar 13, 2013 | PPC Advertising, Search Engine Optimization (SEO)
Organic search results, also known as natural search results, are based on the relevance to the search terms of the user. High rankings are achieved through free search engine optimization techniques, as opposed to paid search, or PPC. As mentioned in our last blog...
by Lindsay Brown | Mar 6, 2013 | PPC Advertising
With over 100 billion global searches being conducted each month and 75% of search engine users never scrolling past the first page of search results, the search war is heating up (SEJ)! How can you leverage search to drive traffic to your website? In our three-part...
