by Lindsay Brown | Mar 26, 2024 | Marketing and Sales, Marketing Tactics
Marketing is a tried, trusted, and effective way to positively influence potential or returning customers. The number of marketing tactics that have been invented and implemented over the decades is large, but of all those tactics one of the most effective has to be...
by Lindsay Brown | May 15, 2023 | B2B Marketing
As is the case with any other company, business-to-business (B2B) companies also prioritize lead generation. After all, without lead generation, it’s not possible to bring in new clients and business, thereby restricting the company’s growth. However, just bringing in...
by Lindsay Brown | May 5, 2023 | B2B Marketing
The landscape of B2B sales and marketing is undergoing a significant transformation. Traditional tactics, once considered the backbone of B2B outreach, gradually lose their effectiveness, leaving businesses in search of innovative methods to attract leads, engage with...
by Lindsay Brown | May 1, 2023 | Sales Initiatives
You know when they say, “If you want to go fast, go alone. If you want to go far, go together.” The same goes for sales. It’s time to ditch the traditional top-down approach and embrace a bottom-up method emphasizing collaboration and relationship...
by Lindsay Brown | Dec 16, 2022 | Healthcare
High-quality medical products are essential to the work of doctors and other medical professionals. These products include everything from protective gloves and masks (PPE) to complex specialty instruments used only by certain surgeons, physicians, and other...