by Lindsay Brown | May 18, 2022 | Sales Initiatives
Anyone who has had the pleasure of delivering a big sales pitch will know how nerve-wracking and rewarding it can be at the same time. There’s a buildup to that big moment where everyone in the room sways toward the idea. The look on the other party’s...
by Lindsay Brown | Sep 30, 2021 | B2B Marketing
Business-to-Business (B2B) marketers manage various tasks throughout the day. They should measure results, develop strategy, meet deadlines, and execute deliverables without getting distracted. So, how do they juggle all of those responsibilities? When it comes to B2B...
by Lindsay Brown | Jul 20, 2021 | Ecommerce
Are you struggling with producing truckloads of sales — so much that your financial statements make you cringe? If so, maybe you’re not attracting your shoppers or showcasing your offers and products enough to make them hanker. With the right promotional...
by Lindsay Brown | Dec 13, 2019 | Marketing and Sales, Sales Initiatives, Software, Software Marketing
Sales is unique from other departments. Salespeople are on the frontline of every organization’s battle with the competition, and their need for competitive enablement is much more tactical in nature. That’s why battlecards are becoming so popular. As reported by...
by Lindsay Brown | Oct 30, 2018 | B2B Marketing, Content Marketing, Digital Marketing, Marketing Best Practices, Marketing Planning
Quality digital content has the potential to help B2B marketers cost-effectively reach annual company goals. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling...
