by Lindsay Brown | Mar 6, 2018 | Marketing Strategies
Companies with strong sales and marketing alignment grow revenue at a 64% greater rate than those a little more fractured. It shouldn’t come as a surprise. In order for a company to be truly successful, you’ll want everyone – from HR to IT to Marketing –...
by Lindsay Brown | Oct 2, 2013 | B2B Marketing, Marketing Best Practices, Marketing Strategies
With increased pressure on both sales and marketing departments to do more with less, collaboration is no longer a pipe dream, but a requirement. The sales and marketing divide has been well documented and experienced throughout business history: “Our campaign was...
