by Lindsay Brown | Oct 16, 2018 | Search Engine Optimization (SEO), Social Media
Millions of businesses are signed up to Google+: it has become an important part of both social media and SEO initiatives. Did you know that Google+ engagement is comparatively better than most social networks? According to SEP, “Google+ active users spend quality...
by Lindsay Brown | Sep 19, 2018 | Construction Marketing, Digital Marketing, Local Marketing, Search Engine Optimization (SEO), Website Best Practices
Now that the construction business is established with Google, it’s important to optimize the website so that you can further improve the likelihood of coming up in local search. What follows are some important tips forlocal SEO that go beyond GMB. Digital Marketing...
by Lindsay Brown | Sep 17, 2018 | Construction Marketing, Local Marketing, Search Engine Optimization (SEO), Website Best Practices
As a contractor, it’s important to consider that much of the business received will be local. Accordingly, contractors benefit when their SEO strategy has a local focus. To stand out locally or regionally, it’s important to make sure all information on Google My...
by Lindsay Brown | Jun 11, 2018 | Marketing Strategies, Search Engine Optimization (SEO)
Search engine optimization (SEO) is evolving in 2018 as Google now says 100 percent of its queries are processed through its artificial intelligence (AI) program, RankBrain. RankBrain was actually introduced in October of 2015, but it wasn’t until last year that...
by Lindsay Brown | May 4, 2018 | Search Engine Optimization (SEO)
Back in December, Google increased meta descriptions from 160 characters to 320 characters. Just how will this affect your meta description length? Well, there are plenty of factors to consider. Why did Google do it? Straight from the source, a Google spokesperson...
