by Lindsay Brown | Oct 5, 2016 | Social Media
With the multiple departments and locations of large enterprises, it’s not unheard of social media efforts overlapping. This can create issues of inconsistency or duplicate content. How can businesses resolve this issue? One solution is to develop a Social Media...
by Lindsay Brown | Sep 23, 2016 | Search Engine Optimization (SEO)
After fishing through the search results page for an article you thought would provide answers, you click a promising-looking link and are ready to delve into the content, but then a large box or tab pops up immediately in front of that sentence you were reading. It...
by Lindsay Brown | Aug 19, 2016 | Search Engine Optimization (SEO)
Last year, Google rolled out the Snack Pack, slimming the local business results down from 7 to 3. Since then, marketers have adapted their strategy by putting a greater focus on Google Reviews. On Moz’s most recent top local search ranking factors blog, we see Google...
by Lindsay Brown | Jul 27, 2016 | Inbound Marketing, Influencer Marketing, Social Media, Uncategorized
If you read our previous article, you know to take influencer marketing seriously. But how do you need to approach this strategy? It’s difficult to track down an influencer that’s the perfect fit – both a balance of a large social following, and followers that would...
by Lindsay Brown | Jul 21, 2016 | Inbound Marketing, Influencer Marketing, Social Media
As the popularity of social media marketing continues to grow, so does the use of influencers. Influencer marketing is a strategy companies use similar to word-of-mouth (WOM). Businesses find influential members within online communities and incentivize them to...
