by Lindsay Brown | Jan 23, 2014 | Infographic, Marketing Best Practices, Search Engine Optimization (SEO)
An infographic is a visual image such as a chart or diagram that is used to represent complex information or data that can be quickly and easily consumed by an audience. And their use is exploding! Maybe you’ve even started to build your own infographics. But, if you...
by Lindsay Brown | Dec 20, 2013 | Marketing Best Practices, Search Engine Optimization (SEO)
“Precise and fast” – the two words Google uses to describe Hummingbird. Hummingbird is Google’s new search ranking algorithm that reportedly impacts more than 90 percent of searches. Undoubtedly, you have been hearing A LOT about this Hummingbird update over the past...
by Lindsay Brown | Nov 1, 2013 | PPC Advertising, Search Engine Optimization (SEO)
The beauty of paid search, or PPC (i.e. Google AdWords) is that when developing a list of keywords for your campaigns, it forces you to rack your brain & use keyword tools to find everything and anything relevant that could potentially pull your ad up in search....
by Lindsay Brown | Mar 13, 2013 | PPC Advertising, Search Engine Optimization (SEO)
Organic search results, also known as natural search results, are based on the relevance to the search terms of the user. High rankings are achieved through free search engine optimization techniques, as opposed to paid search, or PPC. As mentioned in our last blog...
by Lindsay Brown | Jan 16, 2013 | Marketing Strategies, Search Engine Optimization (SEO)
Linking building can improve your search authority and rank in search engine results pages (SERPs). Link building, also called inbound links or backlinks, relates to having other, authoritative websites, blogs, or directories link to your blog. Some basic link...
