by Lindsay Brown | Mar 1, 2023 | Advertising
According to 79% of marketers, pay-per-click (PPC) advertising benefits their business. PPC advertising is crucial in digital marketing because it increases brand visibility, improves website traffic, generates leads and sales, and provides a high return on...
by Lindsay Brown | Dec 8, 2022 | Marketing Planning, Marketing Strategies
There’s a reason that marketing is a key MBA skill that top employers look for. Without effective marketing, the most outstanding products and services may be worthless. As such, understanding how to market effectively is vital for any serious business owner or...
by Lindsay Brown | Nov 14, 2022 | Search Engine Optimization (SEO)
Image source Voice search enables us to use verbal commands to initiate a search over the internet. This advanced technology leverages the dialog system, incorporating speech-to-text (STT) for the voice-enabled input and text-to-speech (TTS) for the output. Two...
by Lindsay Brown | Oct 28, 2022 | Search Engine Optimization (SEO)
Any kind of marketing campaign will benefit from SEO. If you are not doing SEO, you miss out on a massive chunk of potential traffic and customers. This blog post will discuss four reasons SEO is vital for your marketing efforts. Targeted marketing Targeted marketing...
by Lindsay Brown | Oct 19, 2022 | Content Marketing, Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of making your page rank on search engines like Google. It’s a vital component of online marketing. And it can also be a game-changer for your business as it boosts brand awareness and helps generate leads. Content is...
