by Lindsay Brown | Nov 17, 2020 | Influencer Marketing, Social Media
American Marketing Association hosted a TikTok coffee break, where Raechel Cihlar from Mavrck shared insights on the trending social media app. TikTok is a video sharing app that is quickly becoming one of the most popular apps in the world. TikTok Stats 800 million...
by Lindsay Brown | Oct 18, 2019 | B2B Marketing, Influencer Marketing, Social Media
You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer look? What is TikTok? TikTok has been around since 2016. It is a free social media app that allows...
by Lindsay Brown | Apr 17, 2019 | Analytics, Digital Marketing, Marketing Tactics, Social Media
Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the...
by Lindsay Brown | Jan 30, 2019 | Digital Marketing, Marketing Best Practices, Marketing Tactics, Social Media
The past year social media has seemed to be dominated by likes of Facebook (for both good and not-so-good reasons), Instagram, and Snapchat. While these platforms spurred the trend toward video content, marketers have since continued to leverage this format throughout...
by Lindsay Brown | Jan 8, 2019 | Advertising, Digital Marketing, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Mobile Marketing, Personalized Marketing
Adults in the U.S. are expected to spend on average three and half hours on non-voice mobile media, and about 70 percent of their media time and 90 percent of their social media time on their smartphones. It’s settled then, right? You understand that mobile marketing...
