by Lindsay Brown | Jun 22, 2017 | Social Media
Over the years, Facebook and other social platforms have changed the game for organic posts, making it increasingly harder for businesses to place at the forefront of users’ feed. This has both been to improve user experience and to encourage social advertising. If...
by Lindsay Brown | Jun 5, 2017 | Social Media
Ecommerce websites are great for boosting sales and expanding transactions beyond local customers, but have you considered getting in on where consumers spend most of their time on the Internet? Social media. By both improving your social presence and even providing...
by Lindsay Brown | Mar 3, 2017 | Personalized Marketing, Social Media
In previous blogs, we have discussed the many advantages personalization presents to businesses. But the past few months have revealed the very real and dark side of personalization. The election season brought about complaints of fake news on sites like Facebook and...
by Lindsay Brown | Dec 5, 2016 | Cause Marketing, Social Media
Jeep just wrapped up its Movember promotion. The promotion uniquely accomplished both social media and cause marketing. This is because fans could only enter on Twitter or Instagram using designated hashtags. Further, the movement was meant to spread awareness on...
by Lindsay Brown | Apr 3, 2014 | Social Media, White Papers
Social media marketing (SMM) is the use of social media profiles and networks to distribute and share content, information, offers and promotions to market companies, brands, products or services online via the internet for the purpose of building awareness, improving...
