by Lindsay Brown | Jun 22, 2017 | Social Media
Over the years, Facebook and other social platforms have changed the game for organic posts, making it increasingly harder for businesses to place at the forefront of users’ feed. This has both been to improve user experience and to encourage social advertising. If...
by Lindsay Brown | Mar 13, 2017 | Social Media
Snapchat just went public and over the last couple years, marketers have tried to get a piece of Snapchat’s excellent engagement rates. But here’s the issue – users don’t want to use Snapchat to interact with brands. It’s personal. If you’re looking to create a...
by Lindsay Brown | Mar 3, 2017 | Personalized Marketing, Social Media
In previous blogs, we have discussed the many advantages personalization presents to businesses. But the past few months have revealed the very real and dark side of personalization. The election season brought about complaints of fake news on sites like Facebook and...
by Lindsay Brown | Jan 30, 2017 | B2B Marketing, Social Media
It’s no secret that LinkedIn encourages its users to use their paid membership over the free profiles. And with its most recent update, searching the network of first and second degree connections just got harder for a standard account. If you don’t intend to invest...
by Lindsay Brown | Dec 5, 2016 | Cause Marketing, Social Media
Jeep just wrapped up its Movember promotion. The promotion uniquely accomplished both social media and cause marketing. This is because fans could only enter on Twitter or Instagram using designated hashtags. Further, the movement was meant to spread awareness on...
