by Lindsay Brown | Jul 27, 2016 | Inbound Marketing, Influencer Marketing, Social Media, Uncategorized
If you read our previous article, you know to take influencer marketing seriously. But how do you need to approach this strategy? It’s difficult to track down an influencer that’s the perfect fit – both a balance of a large social following, and followers that would...
by Lindsay Brown | Jul 21, 2016 | Inbound Marketing, Influencer Marketing, Social Media
As the popularity of social media marketing continues to grow, so does the use of influencers. Influencer marketing is a strategy companies use similar to word-of-mouth (WOM). Businesses find influential members within online communities and incentivize them to...
by Lindsay Brown | Mar 21, 2016 | Social Media
Have you ever scrolled down your Instagram newsfeed and noticed your favorite brand or music artist posts an update, only to visit their profile page and notice you’ve missed several posts from last week? “On average, people miss about 70 percent of the posts in their...
by Lindsay Brown | Feb 19, 2016 | Cause Marketing
Bell is a Canadian telecom company that launched a successful mental health campaign in 2010. The initiative is called Let’s Talk and aims to ‘end the stigma’ of mental illness. Since its inception, the program has donated over $100 million to mental health...
