by Lindsay Brown | Feb 19, 2016 | Cause Marketing
Bell is a Canadian telecom company that launched a successful mental health campaign in 2010. The initiative is called Let’s Talk and aims to ‘end the stigma’ of mental illness. Since its inception, the program has donated over $100 million to mental health...
by Lindsay Brown | Apr 30, 2015 | B2B Marketing, Content Marketing, Marketing Best Practices
Content marketing is a hot topic! In fact, 86% of B2B Marketers are using content marketing (CMI) . So what is it? We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain...
by Lindsay Brown | Mar 17, 2015 | Social Media
Have you ever used YouTube annotations? Annotations enabled publishers to add clickable text overlays to their videos to boost engagement or give more information. For example, asking viewers to like, favorite, or share a video, or link to related videos or content....
by Lindsay Brown | Mar 13, 2015 | Social Media
At Modern Marketing Partners, we love Facebook Advertising. Our Facebook Advertising series will cover a range of topics including audiences, strategies, and more. For beginners, be sure to read our Facebook Advertising 101 post first. In this post will we discuss...
