by Lindsay Brown | Aug 9, 2021 | Business Development
If you want to make it in today’s competitive business world, you need every tool at your disposal to make this a possibility. In today’s business landscape, most of your efforts must be spent in the digital space. Whether this is for marketing purposes or for...
by Lindsay Brown | Nov 17, 2020 | Influencer Marketing, Social Media
American Marketing Association hosted a TikTok coffee break, where Raechel Cihlar from Mavrck shared insights on the trending social media app. TikTok is a video sharing app that is quickly becoming one of the most popular apps in the world. TikTok Stats 800 million...
by Lindsay Brown | Oct 18, 2019 | B2B Marketing, Influencer Marketing, Social Media
You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer look? What is TikTok? TikTok has been around since 2016. It is a free social media app that allows...
by Lindsay Brown | Jul 1, 2019 | Influencer Marketing, Marketing Best Practices, Social Media
When marketing is concerned, popular figures have long been playing a vital role in lubricating sales funnels. Whether you look at Tina Fey endorsing American Express or Mariah Carey signing a sponsored post with Airbnb, they’ve all contributed to raising the stakes...
by Lindsay Brown | Apr 17, 2019 | Analytics, Digital Marketing, Marketing Tactics, Social Media
Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the...
