by Lindsay Brown | Nov 29, 2021 | Technology Marketing
An organization can be productive and perform well if it can adopt new technological tools for its marketing. Up-to-date marketing technologies make life easier and more comfortable as they allow faster internal and external processes within the company. These new...
by Lindsay Brown | Jan 22, 2019 | Email Marketing, Marketing Best Practices, Marketing Strategies
Email marketing needs to be all about automation in 2019. Why? Because small business owners need it as part of their marketing mix and they need to handle it in a way that saves them time. Research drives this point home as a 2019 Infusionsoft Small Business...
by Lindsay Brown | Aug 22, 2017 | B2B Marketing, Inbound Marketing, Information Technology Marketing, Lead Generation, Technology Marketing
Information Technology (IT) is growing exponentially. Although there is plenty of demand, there are also plenty of firms willing to supply such services. That’s where marketing comes in. It’s not enough to simply offer your services; you need to effectively implement...
by Lindsay Brown | Aug 16, 2017 | Inbound Marketing, Information Technology Marketing, Lead Generation, Local Marketing, Search Engine Optimization (SEO), Web Design
Your website is one of the most important marketing and business development tools you have. A majority of prospective clients will begin their hunt for IT services with a search engine, with these searches often being local in nature. The primary purpose of your...
by Lindsay Brown | Mar 24, 2014 | Information Technology Marketing
When you are marketing your technology company to potential buyers, what are the best ways to reach these customers? How can you establish your credibility and gain more interaction from purchasers? Enter the case study. The case study is one of the greatest ways to...
